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Secrets in the BoardroomA Perfect Husband by Fiona BrandLilah's billionaire boss fills every requirement on her marriage checklist. But it's his brother, Zane, who fills her …

Are you looking for a career change or a promotion? Trying to win your first job or facing redundancy? Do you feel you need a more positive and successful approach to …

Your brand is the most important part of your business - it's a living thing. Learn to find, shape, and share your brand story with the world.Consider this: every individual and …

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, …

This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety …

From 1921 to 1928, future president Hoover built the Commerce Department into one of the most influential forces in federal government. During this time, the United States became a …

E03 Mutual Fun & E04 Business TripBranding Her - Steamy Lesbian Romance SeriesWhen single mom Kaylee lands a new job everything seems to be falling into place. Then Alexis comes …

This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit context, brand narrative and …

Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers. …