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totalt 8 340 träffar
Long, Long Trail
What's he done? Caswell said explosively. "e;What ain't he done? He's done enough to bring me a thousand miles on the trail. What's he done? Why, that's Jess Dreer; they scare …
Brand Identity: Building Your Breakthrough Business with Branding Pays
★★ Kindle Version is FREE with Purchase of Paperback ★★WARNING: Do not read this if you want your company to stay "low key".Your business should have a story to tell.From the …
My Meter is Running
The Firebrand
Brand Yourself A Weight Loss Expert
Everyone who wants to lose weight has probably tried multiple diets, supplements and/or plans. There are hundreds of weight loss methods available to buy. All of them making wild …
Building Brand Authenticity
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research …
Qatar's Nation Branding and Soft Power
This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, …
The Winding Paths
Brand-Name Zen: The Commodification of Zen in the West
Modern American Zen is in a deplorable state: Zen Masters are now pseudo-celebrities; Dharma Transmission has been co-opted as a branding technique; and worst of all, Zen has …
Emotional Branding
Luxury Brand Management and Heritage Revival
Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from the Swiss watch industry including Patek Philippe, Hublot …
