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totalt 8 327 träffar
Brand-Name Zen: The Commodification of Zen in the West
Modern American Zen is in a deplorable state: Zen Masters are now pseudo-celebrities; Dharma Transmission has been co-opted as a branding technique; and worst of all, Zen has …
Clinical Assessment, Computerized Methods, and Instrumentation
A study of clinical assessment, computerized methods and instrumentation in psychology, containing 18 contributions from the workshop, "e;Computers in Psychology"e;, held …
Emotional Branding
Luxury Brand Management and Heritage Revival
Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from the Swiss watch industry including Patek Philippe, Hublot …
Living with Kidney Stones
The Kiarostami Brand
Alcatraz
In "Alcatraz" by Max Brand, the story revolves around the wild horse Alcatraz and his journey from being a free and untamed stallion to a trusted mount. The story also involves …
Entrepreneurs's Personal Branding Handbook: The Top 10 Personal Branding Tools & Resources For Entrepreneurs To Build Their Influence & Dominate Their
The Top 10 Personal Branding Tools & Resources For Entrepreneurs To Build Their Influence & Dominate Their Market In Rapid Time & Without Spending A Fortune.
Online Brand Communities
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed …
The Road to Luxury – The New Frontiers in Luxury Brand Management Cloth
Secrets In The Boardroom
Secrets in the BoardroomA Perfect Husband by Fiona BrandLilah's billionaire boss fills every requirement on her marriage checklist. But it's his brother, Zane, who fills her …