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Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds
Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund successInvestment funds with great performance and potential …
Win the Crowd
"e;Explains how to use a magician's tricks to make better, more winning presentations . . . This thoughtful and charming guide should win a crowd of readers."e; -Publishers …
Maus und Auge
Effects of poor communication in an organization
Conducting Personal Network Research
Written at an introductory level, and featuring engaging case examples, this book reviews the theory and practice of personal and egocentric network research. This approach offers …
In Search of...Customers
Event Planning and Management
The definitive textbook for planning, managing and delivering successful events in a dynamic industry.Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax …
Interaktive Markenführung
Lars Binckebanck zeigt, dass von den Instrumenten des Marketing-Mix der persönliche Verkauf den Markenwert im B2B-Geschäft am stärksten beeinflusst, und identifiziert …
Social Trading. Eine perspektivengetriebene ökonomische Analyse unter Berücksichtigung empirischer Forschungsergebnisse
Innovationsakzeptanz von Smartphones bei chinesischen Konsumenten
China wird in naher Zukunft einer der wichtigsten Konsumentenmärkte für westliche Unternehmen. Franziska Götze passt existierende Innovationsakzeptanzmodelle an die chinesische …
Wine Globalization
In this anthology, editors Kym Anderson and Vicente Pinilla have gathered together some of the world's leading wine economists and economic historians to examine the development of …
Timeless Leadership Truths
The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, …