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Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite …

A meteor bombardment throws Earth into a 2nd Ice Age. Yardley Van Dyke promised her dying mother she'd care for their family by growing food in their greenhouse. With changing …

Becoming a Writer' remains evergreen decades after it was first written. Brande believed passionately that although people have varying amounts of talent, anyone can write. She …

In this work Dr. Brand seeks to contribute a unique complementarian expression of Reformed spirituality, in order to stimulate a spiritual renewal in the contemporary Reformed …

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between …

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in …

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer's purchase …

His faith was being tested for the first time: Chad Reece's promising pro football career was cut short by a devastating accident, and then a kidney transplant revealed his …

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, …

Reviews of previous editions:'A publication of no equal that has become an essential reference during its 35 years of publication' ASLIB Book List'All metallurgists will covet a …