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Marketing is changing rapidly, so sometimes it's hard to keep up. Don't get frustrated, get scrappy.It's an exciting time to be in marketing, with an array of equalizing platforms …

Business Finance Planning with Microsoft(R) Excel(R) shows how to visualize, plan, and put into motion an idea for creating a start-up company. Microsoft Excel is a tool that makes …

The credit and collection function of any business is the nerve center of the company. If proper records aren't kept and receivables closely monitored, a company will have …

Today's best-known expert on the topic shows business leaders how to dramatically increase corporate value through smart, strategic divestituresYou've focused on mergers and …

Responding to the escalating demands placed on organizations and enterprises as they navigate the intricacies of cloud economics, this book offers pragmatic insights for …

Managing Banking Relationships is the first publication to look at the principles and practice governing relationships between businesses and their bankers. This book examines the …

Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. …

Financial management practices are likely to have a marked effect on the financial performance of a corporate enterprise. Therefore, sound financial decisions/practices can …

An accessible handbook for anyone who needs to understand a university budget-perfect for the non-finance higher ed professional.To understand how universities function, it is …

Boost your financial health so you re ready for any economic or personal upheaval Crisis is inevitable but it doesn t have to torpedo your finances! Financial Security For Dummies …

Managing Local Government: Cases in Effectiveness: Relating to Other Organizations: A Park, a School, and Two Strained Budgets focuses on the desire of a city school board to close …