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I Can Live
I have had the pleasure of knowing David for the past few years in both a personal and professional capacity. David's compassion, wisdom and intelligence- social, emotional, …
Brand and Myth
From a more neutral standpoint, the engagement with brands is understood as a subject of business administration, marketing, and design, and therefore considered outside of one’s …
Under the Diehard Brand
In the classic western movie The Searchers Jeffrey Hunter plays a young man with a mission in his heart and a chip on his shoulder. The character might well have been modeled on …
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful …
Luxury Brand Management in Digital and Sustainable Times
Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and …
Fashion Branding and Consumer Behaviors
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. …
Handbook of Brand Management Scales
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer …
Brand New: Living as God's New Creation
In a day when more and more people are unfamiliar with the Bible and cautious of anything "church," Brand New stands out in that it offers a new, refreshing guide to assist new …
Factores que influyen en la evolución del mercado inmobiliario y en el comportamiento de la demanda
Place Branding
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping …
Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams
Leverage the power of the world's largest professional network for all your business purposesMaximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. …