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This book investigates the growing influence of artificial intelligence in the marketing sphere providing insights into how AI can be harnessed for developing more effective and …

Inhaltlich unver nderte Neuauflage. Produktvorank ndigungen stellen f r die Marketingpraxis ein beliebtes und vielseitiges Kommunikationsinstrument dar, mit dem sich …

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, …

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book …

As a salesperson, you need confidence and passion to win. But as buyers and robots continue to gain power, it's easy to feel beaten down in a world where customers no longer seem …

Dieses essential zeigt auf, wie moderne Cloud-Lösungen und KI-Assistenten den Vertriebsarbeitsplatz revolutionieren. Mario Pufahl und Florian Dimmig führen praxisnah durch den …

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, …

China is trying to turn its labor, capital and resources intensive, lower added-value and export dependent growth into a sustainable innovative economy.

Remember when they told you all you need to do is write a book and you'll be rich? Still waiting? Follow along with six-time bestselling author Rob Cuesta, CEO of BrightFlame …