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Brand Journalism
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this …
Social Media Marketing's Impact on Brand Perception
Branding for Crowd-Funded Project
This book aims at developing a model for successful crowdfunding by (1)identifying effective approaches to digital branding, (2) recognizing proper storytelling techniques in …
Reality in Branding
Believing is not the same as knowing:The fundamental facts about the laws of european brand management in 50 answersFrom breakfast cereals to smartphones, nothing is left …
A Brand New Brand: A Guided Workbook to Kick Start Your New Business
Albert Sears
Developing Winning Brand Strategies
Every manager knows that robust strategy plays a crucial role in any enterprise. Yet for all the publications that have been written on the subject, three things remain true. …
Brands and the Brain
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the …
Inclusion Branding - Revealing Secrets to Maximize ROI
I.C.U.: The Comprehensive Guide to Breathing Life Back Into Your Personal Brand
Sheila A. Anderson is a master at bringing forward the inner and outer expression and connecting it with the experience of an individual to form a remarkable personal brand that …
Marketing Communications, A Brand Narrative Approach
Facts101 is your complete guide to Marketing Communications, A Brand Narrative Approach. In this book, you will learn topics such as as those in your book plus much more. With key …