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How to Market and Sell Like a Prostitute: Proven and practical ways of making people buy your products or services, even when they do not love you and
This book will help you to;1. Increase your sales and money2. Improve your branding and marketing 3. Transform your thinking about marketing and selling4. Create products which …
Designing Training Programs
First published in 1994. This new edition could be the single most important tool HRD professionals can have to create cost-effective, productivity-oriented training programs. It …
Erfolgreicher Markenaufbau in den großen Emerging Markets
Dieses Buch analysiert die großen Wachstumsmärkte (BRIC) systematisch aus Kommunikations- und Marketingsicht – und schließt damit eine Lücke. Es enthält die 25 wichtigsten …
Services Marketing
Strategic Communications for Nonprofits
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and …
Beziehungsmarketing
Die dauerhafte Erhaltung von Geschäftsbeziehungen ist für den Unternehmenserfolg von besonderer Bedeutung. Dazu ist ein professionelles Beziehungsmarketing erforderlich, das die …
Profit Magic
Profit Magic helps you add and protect an additional six figures on your bottom-line profit.Recreational/luxury dealers and their employees often, very often, and way too often …
The Discourse of Classified Advertising
Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the …
Erfolgsfaktoren von Empfehlungssystemen. Technologie effektiv einsetzen und Potentiale ausschöpfen
Customer Copernicus
Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They …
Axis of Influence
Lovas and Holloway explore those qualities that people find likable and trustworthy and show readers how to systematically improve how others perceive them.
Credit Risk Management
How to decide when to say "yes" to a credit applicantwithout jeopardizing your reputation or your companys bottom line Deciding whether a credit applicant is ultimately …