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Der Fernbus-Markt. Ein Vergleich zwischen Deutschland und den USA
Möglichkeiten und Probleme von Kunden-werben-Kunden-Kampagnen
Ambush Marketing in Sports
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or …
European Perspectives in Marketing
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!From the editor:Europe is not a homogenous mass market. It is rather a …
The Smart Branding Book
Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one …
Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeagentur
Vor dem Hintergrund informations- und institutionenökonomischer Ansätze untersucht Dirk Schachtner die Konfliktpotenziale in der Beziehung zwischen Unternehmen und Werbeagentur.
Konzeption einer nationalen Kommunikationskampagne zur Steigerung der Blutspenden
Projektarbeit aus dem Jahr 2023 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: Sehr gut, Hochschule Burgenland, Sprache: Deutsch, …
Customer Service Essentials
Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts …
Restoring the Innovative Edge
Considerable evidence indicates that the U.S. is falling behind when it comes to innovation. In part, this shift stems from the globalization of research and the advancement of …
Emerging Technology and Crisis Management in The Halal Industry
This book provides a comprehensive discussion on emerging technologies in the Halal industry including recent highlights on the cartel issue and market competition in the crises …
How to Market and Sell Like a Prostitute: Proven and practical ways of making people buy your products or services, even when they do not love you and
This book will help you to;1. Increase your sales and money2. Improve your branding and marketing 3. Transform your thinking about marketing and selling4. Create products which …
Designing Training Programs
First published in 1994. This new edition could be the single most important tool HRD professionals can have to create cost-effective, productivity-oriented training programs. It …