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Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence
Beloved and Dominant: The Brand Ecosystem that drives better-for-you brands from one of many to category prominence is a tactical marketing guide to use your brand as a competitive …
Transmedia Brand Storytelling
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its …
The Brand-Driven CEO
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to …
A Defence of the Pamphlet Ascribed to John Reeves, Esq.
A Defence of the Pamphlet Ascribed to John Reeves, Esq. and Entitled, Thoughts on the English Government. by the Rev. J. Brand, A.M. Addressed to the Against Republicans and …
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?Seize the power of today's most powerful marketing tool--WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that …
The Hidden Institute
Advertising and Integrated Brand Promotion
Facts101 is your complete guide to Advertising and Integrated Brand Promotion. In this book, you will learn topics such as as those in your book plus much more. With key features …
Diversity Marketing. The fine line between tapping new customer segments and compromising brand image
Gender, Branding, and the Modern Music Industry
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and …
Evolution of Luxury Brands, Volume I
This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets. Set against the backdrop of an increasingly …
Dracula Reviewed
Horror critic Steve Hutchison analyzes 34 Dracula movies. How many have you seen? Each article includes a synopsis, five different ratings, and a review.