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James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising …

Sell Smarter Not Harder. Sick of feeling like a can tied to a prospect's tail? Need help filtering out the sales-floor noise? Are you stuck in a rut? Or just need deeper meaning in …

Online-Bewertungen können Einzelhändlern helfen, die Unsicherheit der Kunden vor dem Kauf zu verringern, die Conversion-Rate zu erhöhen und den Umsatz zu steigern. Aber gelten …

This book marks a milestone in Economics publishing. Sustainable Economics is *the* subject of the moment, as businesses across the globe face up to peak oil prices, climate …

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more …

Redefining Success: Integrating Sustainability into Management Education advocates incorporating sustainability concepts that go beyond the financial 'bottom line' into management …

This book investigates the intersection between business and religion from a legal perspective. Taking a fresh look at some of the most compelling literature in law and religion, …

Die starke Verbreitung von Bonusprogrammen hat zu einer nahezu inflationären Verwendung solcher Maßnahmen der Kundenbindung geführt. Ein bloßes Rabattheft reicht zur erfolgreichen …

Expand your business by creating various brands__ Your trademarks in business There is no business running without competition, your trademark plays an important role. Commodities …