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With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a …

mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights …

In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt …

In 'The Men Who Shot Liberty: 60 Rip-Roaring Westerns in One Edition,' readers are transported into the rugged landscapes and tumultuous periods of the American frontier, captured …

Kit Markham's world turns upside down when Jack, the boy she always believed she would marry, turns out to be her half-brother. At sixteen, feisty and headstrong, she leaves her …

The never-before-told story of Patrón Tequila--the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central …