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Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and …

Lulu is the widow and former consensual slave of Mark Denton, her Master and husband for than 30 years. Following a tragic accident and prolonged illness, he has left this once …

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail …

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future …

The turn of the balance Book II examines the quiet disparities between privilege and hardship through parallel lives shaped by class, duty, and unseen injustice. Set against a …

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a …