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totalt 8 351 träffar
Developing Insights on Branding in the B2B Context
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to …
Branding Customers as King! Bull Shit
Sweet Clover A Romance of the White City (Edition1)
The Authority Guide to Creating Brand Stories that Sell
The business with the best brand story wins. Find out how to write yours.; Connect with your customers and make your business impossible to resist using this sharp, practical …
Leading Edge Technologies in Fashion Innovation
This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Further, it envisions the …
Football Fandom and Identity in the 21st Century
This book uncovers the elusive phenomenon of football fan identities by using a combination of comparative analysis and triangulation of data obtained through discourse analysis of …
Story. Style. Brand.
Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding
Strategic Employer Branding for IT Companies
With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, …
Self-Branding
Self-Branding - 3 Manuscripts in 1 Book, Including: How to Brand Yourself, How to Network and How to Change Careers. 1)HOW TO BRAND YOURSELF:7 Easy Steps to Master Personal …
Black Rider (Serapis Classics)
The story of Lucia d'Arquista's confrontation with her own soul - The Black Rider (originally published in 1925) is set in Spanish California at the time when the eastern colonies …