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Content Marketing Hurricane: Using Proven Content Marketing Principles to Blow Your Competition Away!
Brand Communities von Zeitschriftenmarken
Venturing Abroad
Venturing Abroad could not have been written at a more opportune time. A major theme of the book is that, not only is innovation crucial for U.S. multinationals to survive …
Formulaic: How Thriving Companies Market from the Core
In Formulaic: How Thriving Companies Market From the Core, Findsome & Winmore CEO Matthew Certo brings to light the key elements that drive brand marketing momentum. In a marketing …
Holistic Reputation Management
CSR und Stakeholdermanagement
Die Corporate Social Responsibility (CSR)- und/oder Nachhaltigkeitsstrategie beeinflusst die Arten und Formen der Einbindung von Stakeholdern. Dieses Buch zeigt innovative Formen …
Visitor Log Book
Retail Customer Experience - An Indian Context
Descifrando El Código Petargh
L zaro Bernstein, Helio Laguna y Mario Corona reciben una llamada a mitad de la noche: el c digo ha sido robado y no hay tiempo que perder, miles de vidas dependen de …
Psychological Ownership and Consumer Behavior
This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of …
Ugandan Music in the Marketing Era
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in …
Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows …