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What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a …

Learn fun facts about the popular Disney brand. Short paragraphs of easy-to-read text and plenty of colorful photos make reading simple and exciting. The book also includes a table …

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough …

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their …

Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the price of products to rise and …

In a business race, how does a wounded cheetah learn to stop the bleeding and outrun everyone else? How does a decades-old family business that knew nothing about Marketing learn …

Unlock Key Strategies to Build the Perfect Brand That Will Sell for Top Dollar - A Step-By-Step Guide to Go Above and Beyond With Your CompanyBuilding a successful company is …

If you want to learn how to start a profitable online business, then keep reading Entrepreneurs and influencers all around the world are starting to pay attention to the business …

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the …