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Predictable Revenue
Marketing & sustainability : why and how sustainability is changing current marketing practices
This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful …
Brand Gap, The
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this …
Consumer Culture Theory
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes …
Key Person of Influence
Blue ocean strategy : skapa nya marknader utan konkurrens
Den utvidgade andra upplagan av den internationella bästsäljaren! En banbrytande bok som utmanar traditionellt strategitänkande. Den har blivit ett globalt fenomen, en …
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book“Fast, fun and immensely practical.”—JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. …
The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide …
Packaging Design
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully …
This is Marketing
Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the …
Designing Brand Identity
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, …
Så marknadsför du dig och din verksamhet i sociala medier - snabbt och lönsamt
Den här boken är avsedd för: • Dig som vill marknadsföra dig i sociala medier som privatperson, företagare eller representant för någon typ av organisation • Dig som vill jobba som …