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Patientenvertrauen in Krankenhäuser
Vanessa Haselhoff untersucht die Rolle und die Bildung von Vertrauen im System Krankenhaus. Sie analysiert Einzelinterviews mit Patienten und leitet ab, wie sich Vertrauen bildet …
Globally-Minded Marketing
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage …
Kauf-Instinkt
Menschen wird selten bewusst, warum sie Dinge kaufen. "Kauf-Instinkt" nimmt die Motive von Kunden unter die Lupe und bietet ein sehr eingängiges, visuelles Schema an, um …
Set Your Self Free With Sales
This book is an expression of my passion for sharing how you can grow your business and find financial freedom through sales. Sales have provided me with the ultimate pathway to …
Percezione Dei Clienti Nei Confronti Dei Prodotti in Pelle
Marketing to the Affluent
From the "New York Times" best-selling author of "The Millionaire Next Door", is the classic guide on how to market to the rich. Praise for "Marketing to the Affluent": "Dr …
First Sentences For Network Marketing
Start your network marketing prospecting and presentations with first sentences that work.Your network marketing prospects pre-judge you, so manage that judgment in your favor.For …
Strategische Kundenanalyse in mittelgroßen Familienunternehmen
Henny Lena Holzhauser analysiert die Gründe, warum mittelgroße Familienunternehmen Strategische Managementkonzepte nicht verwenden, welche Anlässe zu einer Anwendung führen können …
Credit and Debt in an Unequal Society
South Africa was one of the first countries in the Global South that established a financialized consumer credit market. This market consolidates rather than alleviates the extreme …
Fear Appeals in Advertising
Scaling B2B Markets
mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as …
Contemporary Marketing Strategy
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and …