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Eric Brand Revisited is a sequel to the authors first novel"Conscious of Guilt". It continues to trace the central character, Eric Brand a pensioner devastated by the brutal …

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the …

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a …

The Final Battle is here! Who will come out the other side?Zoe and Emma's struggle to reunite may result in far reaching effects on a new system while Inara's role is still in …

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand …

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most …

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. …

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of …

Branding is one of the most important, and arguably the most visible, manifestations of 'marketing'. Brands are not just important for identifying products, they also add greatly …

The Art of Digital Persuasion is a timely follow-up to Jeff Hasen's second book, The Art of Mobile Persuasion. It took a deep look into the adoption of smartphones and the impacts …