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This book provides readers with essential tools for appraising evidence and outlining steps for planning and implementing better efficacy research. It aims to help researchers and …

Worldwide, international communication, and in particular international - vertising have become critical areas in communication research. The growing globalisation of markets …

This textbook gives an introduction to axiomatic set theory and examines the prominent questions that are relevant in current research in a manner that is accessible to students. …

In this book we have summarized our geological, geophysical and geochemical understanding of some of the most important processes affecting sedimentary basins in general and our …

Neurotechnologies such as brain-computer interfaces (BCIs), which allow technical devices to be used with the power of thought or concentration alone, are no longer a futuristic …

Animal Cell Biotechnology: Methods and Protocols, Fourth Edition constitutes a comprehensive manual of state-of-the-art techniques for setting up mammalian cell lines and media for …

Although ceramics have been known to mankind literally for millennia, research has never ceased. Apart from the classic uses as a bulk material in pottery, construction, and …

This textbook provides an introduction to the fundamentals of serious games, which differ considerably from computer games that are meant for pure entertainment. Undergraduate and …

Human resource management systems differ across corporations around the world. Japan has unique characteristics that create specific challenges for HRM and there is currently a …

Environmental Informatics is a fast growing field which deals with all methods from computer science, environmental planning, ecology and related subjects. As well as being an …