Sökt på: Branded
totalt 8 350 träffar
The Untamed. by: Max Brand ( Westerns )
Creative Brand Naming Strategies
What makes a brand successful? It's a complex question with many answers, but one factor stands out-clarity. Successful brands share a clear message and a distinct point of …
Intense Group Behavior and Brand Negativity
Customer Satisfaction in Maintaining Brand Name
Pharmaceuticals-Where's the Brand Logic?
Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and …
Brand Naming
You don't have a brand—whether it's for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the …
European Union's Brand of Peacebuilding
"e;Conceptually and empirically, this is the most thoughtful analysis of the role of EU's peace missions I have read so far. It starts with the 'action for the sake of action' …
The Cult of the Luxury Brand
The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting …
Brand Fusion
American Book Fest Awards 2025 Finalist in the Business: Marketing & Advertising categoryFinalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 …
Brand Psychology
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral …
