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Branding in Governance and Public Management
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and …
The Hair Trigger Brand
Taleetha Koomee
Blowing Up the Brand
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the …
Private Label Brands at ASDA
Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 69%, Anglia Ruskin University (Ashcroft International Business …
The Bright Face of Danger
THE MASTER THIEF Through the years, James Geraldi has proven to be one of Max Brand's most exciting and enduring characters, and this volume contains three of his greatest …
The International Brand Valuation Manual
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand …
Advances in National Brand and Private Label Marketing
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant …
Alliance Brand
As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail …
Social Media Marketing 2019
A Brand Awareness Based Investigation in the Video-Games industry
Human Brand
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands …