Sökt på: marknadsföring
totalt 69 860 träffar
Principles of Marketing
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true …
CROSSING THE CHASM, 3RD EDITION
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey …
Business marketing : managing value creation
Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today’s fast-paced B2B markets and how to act on them. Being able to navigate on …
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for …
Kundservice för hållbara kundrelationer : med AI och CX i verktygslådan
Hur kan kundservice gå från att ses som en kostnad till att bli en tillgång som stärker affärsvärde och bygger långsiktiga relationer? Den här boken visar hur man kan effektivisera …
Consumer Behaviour and Digital Transformation
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book …
B2B-boken : 7 steg till digital dominans
B2B-handeln har förändrats snabbt på grund av teknikutveckling och ändrade kundvanor. Företag måste anpassa sig till den ökade digitaliseringen för att vara konkurrenskraftiga.Den …
The Illusion of Choice
The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to …
Narrative and Numbers
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, …
UX and UI Design, A Case Study On Approaches To User Experience And Interface Architecture
Hooked
THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an …
Change by Design, Revised and Updated
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading …