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totalt 8 352 träffar
Defending Your Brand
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company …
Social Media Marketing 2020: Build Your Brand and Become the Best Influencer Using Social Media Marketing. Top Personal Branding & Digital Networki
✔ If you're searching for a bigger and faster business than you ever expected, then this step-by-step guide on how to use social media marketing is for you Social media is more …
Brands and Branding Geographies
Chilling the Water: A brand new collection of original ghost stories set around fishy places.
Following the success of Peter Wise's first book, Disturbing the Water, this latest collection features 13 brand new original ghost stories. Set across the UK and elsewhere, …
Place Marketing and Branding
Taking a multi-disciplinary perspective, this book analyses how places are represented in marketing and branding activities. In an increasingly competitive global contest to …
Customer and Employee-Based Brand Equity Driving United Bank
How to Brand Yourself
English - Chinese (China) Food Mini
*** VERSION 2.0 JUNE 2012 *** Any tourist, traveler, Western business person or foreign expat can attest to the occasional challenge ordering food in China. This mini food …
Indispensable Brand
According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands …
Engaging Stakeholders in Education for Sustainable Development at University Level
This book discusses the role of ESD stakeholders at university level, involving civil society and the private sector and public sectors (including local, national and …
Brand Storytelling in the Digital Age
Inextricably linked to human evolution, storytelling has always been a key element of the marketer's toolkit. However, despite extensive practitioner interest, academic research on …
Medical Travel Brand Management
This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude …