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Growing Brands Through Sponsorship
?Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property …
Why Nobody Cares for Your Brand
TODAY, IT IS UNIVERSALLY ACKNOWLEDGED THAT 'A BRAND ITNT BORN; ITS CREATED.' A study conduced amongst 50,000+ entrepreneurs in India across various categories distinctly reveals …
Personal Branding - Market Yourself!
Ready to take your career to the next level? Find out everything you need to know about personal branding with this practical guide.Personal branding is a relatively new concept …
Celebrity, Social Media Influencers and Brand Performance
Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to accomplish their desired brand image and …
Botany Boys
Brand Naming
You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the …
BranD No.57
Anderson Localization and Its Ramifications
The phenomenon of localization of the electronic wave function in a random medium can be regarded as the key manifestation of quantum coherence in a condensed matter system.
Brand Tracking Through Social Media
The Brand Benefits Playbook
In a world where countless organisations rely on data acquisition and management to learn more about their customers, what’s been lost is a genuine emphasis on customers and the …
Building Your Brand
An expert in the field shows nonprofits how to use branding and communications to deliver on their organization's mission. Whether they acknowledge it or not, every nonprofit …
Halloween Sudoku Book Volume 3: Brand New Icon Sudoku Game For Those Who Love A Challenge
Not Your Usual Sudoku This Puzzle Book Uses Iconic Monsters Instead Of The Typical Numbers.VOLUME 3 Enjoy this Halloween Treat as you puzzle out these tricky Icon Sudoku Puzzles.40 …