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Literary King Coal by Upton Sinclair, Fiction, Classics
A fellow determined to find the truth for himself about conditions in the mines, runs away from home and adopts the alias "Joe Smith." After being turned away by one coal mine for …
Branding Television
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital …
Hard Rock Brand Perception
Gunman's Gold
Two miners discover a gold deposit and invite a friend, a young and very handsome gunman, to be a partner in the gold mine. An evil man overhears this invitation, commits murders, …
Country brand development
The formation of a country brand is among the most urgent tasks on today's agenda. This was the conclusion reached by the participants of the round-table discussion on the projects …
Place Branding
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping …
Un buen presentimiento - Deseo íntimo - Conflicto de amor
Un buen presentimientoAnna ClearyEl multimillonario rebelde Connor O'Brien estaba dañado por dentro y por fuera, prueba de su peligrosa y oscura vida. Sophy Woodruff, la joven …
Growing Brands Through Sponsorship
?Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property …
Why Nobody Cares for Your Brand
TODAY, IT IS UNIVERSALLY ACKNOWLEDGED THAT 'A BRAND ITNT BORN; ITS CREATED.' A study conduced amongst 50,000+ entrepreneurs in India across various categories distinctly reveals …
Personal Branding - Market Yourself!
Ready to take your career to the next level? Find out everything you need to know about personal branding with this practical guide.Personal branding is a relatively new concept …
Celebrity, Social Media Influencers and Brand Performance
Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to accomplish their desired brand image and …
