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Tom Derry owed Buck Rainey his lifetwice over. When Rainey saved him from an angry bull, Tom thought that here was a good and brave man. When Rainey helped him fight some men who …

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to …

This book highlights the importance of the subnational level of governance in relation to sustainable development, exploring how subnational governments have taken up the challenge …

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the …

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at …

John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in …

The Human Person And The World Of Values: A Tribute To Dietrich Von Hildebrand By His Friends In Philosophy is a book that pays homage to the great philosopher Dietrich Von …

This is the perfect notebook for stationery addicts.Handy to carry around with you to write down notes, ideas, doodles, thoughts and to-do lists.Take it with you wherever you go. …