Sökt på: Branded

This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, …

Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We …

Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a relationship exists between the brand and the influencer. While …

Tom Derry owed Buck Rainey his lifetwice over. When Rainey saved him from an angry bull, Tom thought that here was a good and brave man. When Rainey helped him fight some men who …

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to …

This book highlights the importance of the subnational level of governance in relation to sustainable development, exploring how subnational governments have taken up the challenge …

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the …

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at …

John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in …