Sökt på: marknadsföring
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Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim
Brand Antarctica
Antarctica is, and has always been, very much “for sale.” Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern …
Not Just Another Vendor
Know your customer. Grow your revenue. How do some companies build enduring, mutually benefi cial customer relationships while others get stuck fighting for every deal? Above all, …
Knowledge Management for Development
A number of developing countries, including small island states have common problems that have affected their development and growth. Knowledge Management (KM) initiatives can be …
Love at First Sight - How to Make Your Prospects Fall in Love With You and Your Business Instantly - And Much More - 101 World Class Expert Facts, Hints, Tips and Advice on Customer Service
Information is power - you know that. But, how do you research the best Customer Service strategies, without spending too much of your time (and money) on it? The average person …
Sustainable Products in the Circular Economy
This book explores how the circular economy influences product design in today's business and society. Drawing on contributions from a wide range of expert thinkers, this volume …
Handbook of Qualitative Research Methods in Marketing
The Handbook of Qualitative Research Methods in Marketingresearch paradigms such as grounded theory and semiotics research contexts such as advertising and brandsdata collection …
Integrating Marketing and Supply Chain Management
Successful organisations have long recognised the importance of demand-supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management …
Reimagining Customer Service in Healthcare: Boost Loyalty, Profits, and Outcomes
Das Konsumverhalten in China und die Rolle des Luxusmarktes im Vergleich mit Deutschland
Dienstleistungsproduktivität
In zunehmend gesättigten Märkten können Hersteller von Sachgütern kaum noch Wettbewerbsvorteile über den Preis erlangen. Da die Kundenzufriedenheit maßgeblich zum wirtschaftlichen …
Konzept fur die Einfuhrung einer integrierten CRM-Software in einem dienstleistungsorientierten Grohandelsunternehmen
Projektarbeit aus dem Jahr 2020 im Fachbereich BWL - Customer-Relationship-Management, CRM, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Ziel …