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Brand identity originated by the company should be maintained across the markets. It is the essence of the brand. Brand identity is communicated to consumers through coded messages …

Audio is hot Its no secret that whether its podcasting or audiobooks, people want to listen to content as much as they want to view it or read it. Get started with recording your …

A dynamic portrait of America's seventh president explores the life and times of the first "common man" to rise to the position of president of the United States, following Jackson …

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by …

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of …

Imagine being invited into your customers' kitchen at breakfast and being allowed to let them know that your business has a special offer for them. Imagine being them hearing …

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. …

Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, …

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the …