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Reliance on Foreign Markets: Multinationality and Performance
This study examines the relationship between multinationality and the performance of Japanese manufacturing companies during the period 1999-2008 by using geographic segment …
Corporate Social Responsibility and Governance
Corporate social responsibility (CSR) has developed into a crucial corporate and organizational issue around the world. It has been incorporated into various sectors and countries, …
Kommunikationsstrategien von Unternehmen zur Beendigung von Kundenbeziehungen
Professional Services Marketing
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of …
Marketing per iniziare a farlo: da neofiti ambiziosi
Sei bravo nel tuo lavoro e desideri esserlo sempre di pi ? Questo il libro che ti aiuta. Vuoi aggiungere valore ai tuoi talenti? Questo il libro che ti insegna a farlo. Perch …
Brand Revolution
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a …
Die Befragung als Methode in der Marktforschung - Ein kurzer Überblick
Marketing Automation Unleashed
The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation …
Institutional Innovations in the Delivery of Farm Services in India
This book uses primary evidence to assess the value of agro-input and service delivery business models in terms of their inclusiveness, effectiveness and impact from a small farmer …
Building Brand Authenticity
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research …
Dimensional Dynamics: 3D Marketing Management for Books, Engineering, Textiles and Architecture
Dimensional Dynamics: 3D Marketing Management for Books, Engineering, Textiles and Architecture. Engr Dr Naila Hina A Comprehensive Guide to 3D Marketing and …
Die Social-Media-Kampagne von Global Travel 24 wahrend der Corona-Pandemie
Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, (IU Internationale Hochschule), Sprache: Deutsch, Abstract: Die …