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The Effects of Advertising on Brand Equity
Georg Brandes
Georg Brandes (1842-1927) was one of the leading literary critics in Europe of his time. His Main Currents of Nineteenth Century Literature (1872-1890) was a foundational text to …
Authority Facebook Live: How to Use Facebook Live to Engage with Your Audience, Build Your Brand, and Sell More Products
Personal Branding: How To Grow Your Business And Increase Your Professional Opportunities In This Digital World
Trade Marks, Brands and Competitiveness
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, …
The Hair Trigger Brand
Taleetha Koomee
The International Brand Valuation Manual
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand …
Advances in National Brand and Private Label Marketing
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant …
Alliance Brand
As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail …
Social Media Marketing 2019
A Brand Awareness Based Investigation in the Video-Games industry