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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly …

Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring …

Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing …

This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to …

In this book, economist and evolutionary game theorist Daniel Freidman demonstrates that our moral codes and our market systems, while often in conflict, are really devices evolved …

Ziel dieser Studie ist es, die Faktoren zu untersuchen, die das Kaufverhalten indischer Kunden bei Konfektionskleidung beeinflussen. Die Studie beschr nkt sich haupts chlich auf …

Tess Whitty's 'Marketing Cookbook For Translators' is a simple and easy-to-follow guide that ensures any translator reading it will not get lost in the crowd. Whitty, herself a …

With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention …

If you are an entrepreneur and you are struggling with selling your idea, solution or product, then this is the book is for you. Rob and Frank have outlined a practical process …

Over the years we have seen how fast social media has grown. It is being used all around by us. You cannot go anywhere without encountering someone that is not using it. We use it …