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Inter-Regional Place Branding
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists …
Place Brand Formation and Local Identities
This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at …
How to Use Advertising to Build Strong Brands
John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in …
The Human Person and the World of Values: A Tribute to Dietrich Von Hildebrand by His Friends in Philosophy
The Human Person And The World Of Values: A Tribute To Dietrich Von Hildebrand By His Friends In Philosophy is a book that pays homage to the great philosopher Dietrich Von …
History was not made by those who did nothing
This is the perfect notebook for stationery addicts.Handy to carry around with you to write down notes, ideas, doodles, thoughts and to-do lists.Take it with you wherever you go. …
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. …
Destry Rides Again
This fast-paced story is about a tough rebel named Destry who is sent to prison for years, serving time for a crime he did not commit. Once out, he aims to seek revenge on the 12 …
The Rangeland Avenger
The Rangeland Avenger is a classic western action novel by American authour Max Brand.If you enjoy a fast-moving western dealing with vengeance and well-deserved payback, you'll …
Neighborhood Branding, Identity and Tourism
This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others.Orlando is an international tourism …
CUSTOMER WORD-OF-MOUTH BEHAVIOR AND COPORATE BRANDING
Give yourself a brand
Unsure how to deliver your real value to the world?Not for much longer. Now that you've found this life-changing program, nothing will be the same again. Just grab a snack, get …
Theory and Practice of Model Transformation
This book constitutes the refereed proceedings of the 10th International Conference on Model Transformation, ICMT 2017, held as part of STAF 2017, in Marburg, Germany, in July …