Sökt på: marknadsföring

This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe.  Featuring selected papers …

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are …

This work offers a summary of the book "e;BEYOND e: 12 Ways Technology Is Transforming Sales and Marketing Strategy"e; by Stephen Diorio.Stephen Diorio is founder and …

Ingrid Vollmer untersucht die Determinanten der Loyalitat unzufriedener Kunden. Sie identifiziert Bestimmungsfaktoren und uberpruft ihren Einfluss auf den Zusammenhang zwischen …

Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?Strengthening …

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, …

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? …

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly …

Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring …

Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing …