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totalt 8 360 träffar
National Brands and Private Labels in Retailing
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers …
Finding a Voice
** Suitable for online learning and study ** Brilliant Lent course for individuals and groups, based on the Oscar-winning film 'The King's Speech'. The purpose of 'Finding a Voice' …
Powering Up Your Inner Brand: Defining the Authentic 'You' for Job and Career
Forgotten Firebrand
The reformer James Redpath (1833-1891) was a focal figure in many of the key developments in nineteenth-century American political and cultural life. He befriended John Brown, …
Branding and Labeling in the Digital and Artificial Intelligence Era
This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, …
The Rise of Brands
Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We …
Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product Endorsements
Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a relationship exists between the brand and the influencer. While …
Mountain Riders
Tom Derry owed Buck Rainey his lifetwice over. When Rainey saved him from an angry bull, Tom thought that here was a good and brave man. When Rainey helped him fight some men who …
The Great Hypostyle Hall in the Temple of Amun at Karnak
Standing at the heart of Karnak Temple, the Great Hypostyle Hall is a forest of 134 giant sandstone columns enclosed by massive walls. Sety I built the Great Hypostyle Hall ca. …
Plunkett's Advertising & Branding Industry Almanac 2017
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to …
Sustainable Development and Subnational Governments
This book highlights the importance of the subnational level of governance in relation to sustainable development, exploring how subnational governments have taken up the challenge …
Inter-Regional Place Branding
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists …