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The Ultimate Guide to Dior Bags
The Ultimate Guide to Dior Bags focuses on the legendary handbags of the traditional Parisian fashion house founded in 1946. From the timeless Lady Dior to the bold Saddle Bag and …
National Brands and Private Labels in Retailing
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers …
Finding a Voice
** Suitable for online learning and study ** Brilliant Lent course for individuals and groups, based on the Oscar-winning film 'The King's Speech'. The purpose of 'Finding a Voice' …
Powering Up Your Inner Brand: Defining the Authentic 'You' for Job and Career
Forgotten Firebrand
The reformer James Redpath (1833-1891) was a focal figure in many of the key developments in nineteenth-century American political and cultural life. He befriended John Brown, …
Branding and Labeling in the Digital and Artificial Intelligence Era
This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, …
The Rise of Brands
Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We …
Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product Endorsements
Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a relationship exists between the brand and the influencer. While …
Mountain Riders
Tom Derry owed Buck Rainey his lifetwice over. When Rainey saved him from an angry bull, Tom thought that here was a good and brave man. When Rainey helped him fight some men who …
The Great Hypostyle Hall in the Temple of Amun at Karnak
Standing at the heart of Karnak Temple, the Great Hypostyle Hall is a forest of 134 giant sandstone columns enclosed by massive walls. Sety I built the Great Hypostyle Hall ca. …
Plunkett's Advertising & Branding Industry Almanac 2017
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to …
Sustainable Development and Subnational Governments
This book highlights the importance of the subnational level of governance in relation to sustainable development, exploring how subnational governments have taken up the challenge …