Sökt på: Branded
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Tourism and the Branded City
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, …
Branded Supply Chain
The topic of this book is new and innovative, as it merges two different and usually separated domains – the brand and the supply chain. Why is it relevant to propose a new …
Branded Wayfinding for Destinations
Branded wayfinding is an important component of creating a successful destination. While wayfinding connects the dots, branded wayfinding connects people with experiences. It has …
Branded: Zero Tolerance and the Accused Bully
Branded Women in U.S. Television
Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic …
Tourism and the Branded City
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, …
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Branded by the Horned One
Branded Component Strategies
In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component …
Branded Outlaw
Take the law into your own hands, and you risk losing your grip on everything else-including your life. Lee Weston-a young Paul Newman with a Colt revolver at his hip-is as …