Sökt på: Sökresultat
totalt 18 träffar
CRM Goes Digital
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service …
Programmatic Advertising
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to …
Strategies in Failure Management
This book offers a comprehensive overview of failure in business, management and consulting. It features contributions by experts from diverse fields, who share unique insights …
The Two Sides of the Business Family
This book focuses on a central success factor for family businesses: maintaining the decision-making ability over generations while not jeopardizing the business due to family …
Neuromarketing in Business
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings …
Agile Marketing Performance Management
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an …
Bridging Cultural Barriers
This book provides readers with a comprehensive guide to other cultures – the often-unfamiliar ways that people from other cultures think, speak and act. As such, it helps readers …
Creating Innovation Spaces
This book offers fresh impulses from different industries on how to deal with innovation processes. Authors from different backgrounds, such as artificial intelligence, mechanical …
Toolbox for Marketing and Management
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of …
User Experience Is Brand Experience
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact …
Managing Sports Teams
This handbook offers a comprehensive overview of the most important and fundamental elements for the management of team sports organisations. It is intended to meet the needs of …
A Holistic Approach to Process Optimisation
This book provides an overview of the various methods for creating and implementing efficient work processes. The author presents the most important tools for working on …