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Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …
Brand Storytelling
WINNER: Independent Press Award 2021 - Marketing & Public Relations categoryWINNER: NYC Big Book Award 2020 - Sales and Marketing categoryWINNER: The Stevie Awards 2020 - 'Book of …
Managing the Retail Supply Chain
Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they …
Logistics and Supply Chain Toolkit
The Logistics and Supply Chain Toolkit provides practical tools for warehouse, inventory and transport managers and students to help them tackle the challenges of logistics and …
Unlocking Happiness at Work
WINNER: Independent Press Awards 2018 - Business Motivation CategoryUnlocking Happiness at Work takes you on a journey into why and how leaders should become compassionate …
Leadership Transitions
In a working life of 35 years, a manager can expect to make at least 10 job changes - or transitions - where the demands for rapid business delivery and effective leadership will …
Luxury Strategy
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and …
Ethical Data and Information Management
Information and how we manage, process and govern it is becoming increasingly important as organizations ride the wave of the big data revolution. Ethical Data and Information …
Global Account Management
Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to …
Air Transport Management
The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a …
Effective Change Manager's Handbook
The Effective Change Manager's Handbook helps practitioners, employers and academics define and practise change management successfully and develop change management maturity …
How to Write Effective Business English
Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the …