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Brand Management: Principles and Applications for Effective Branding
How are brands created? How can their value be measured? What opportunities do co-branding and 'born global' digital brands present? Explore these areas and more with this clear …
Hacked: Uncovering the Strategies and Secrets Behind Cyber Attacks
When it comes to cyber attacks, everyone's a potential victim. But you don't have to be helpless against these threats. Hacked offers the knowledge and strategies you need to …
52 Weeks of Wellbeing: Practical Tips for a Happy and Successful Life
Before you can be truly productive and successful, you need to be happy. Develop and nurture your mental wellbeing with 52 practical, pragmatic tips for your work life.There's no …
Reimagining Luxury: Building a Sustainable Future for Your Brand
It has never been more important for the luxury industry to embrace sustainability and transform their businesses for the future. However, in order to become authentically …
Open Banking and the Road to Financial Inclusion: Creating a Financial System That Provides Security and Opportunity for All
Open Banking creates opportunities for finance to develop more innovative products, generate new revenue streams, increase customer satisfaction and to open up access to financial …
Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability
Approach purchasing and procurement strategically, effectively and sustainably, and deliver value to your organization with this comprehensive and practical guide to category …