Sökt på: Böcker från förlaget kogan page
totalt 1 105 träffar
Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …
Brand Storytelling
WINNER: Independent Press Award 2021 - Marketing & Public Relations categoryWINNER: NYC Big Book Award 2020 - Sales and Marketing categoryWINNER: The Stevie Awards 2020 - 'Book of …
Sustainable Procurement
The business case for sustainability is clear and organizations are responding to the imperative to act. But with 50-70% of the change needed involving the supply base, procurement …
Green and Sustainable Finance
To achieve society's goals, as set out in the UN Sustainable Development Goals and the Paris Agreement, the finance sector has a crucial role to play in driving sustainable …
Humans at Work
Is your organization strategically prepared for the digital and distributed workplace? Technology, data analytics and artificial intelligence already impact how people work and …
Managing the Retail Supply Chain
Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they …
AI Strategy for Sales and Marketing
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they …
Dealing with Difficult People
Learn how to navigate the bullies, manipulators and complainers who drive you mad. With example dialogue and techniques, it will help you navigate tricky situations and keep your …
Warehouse Management
Modern warehouses are capitalizing on cutting-edge technologies, new operating models and innovative practices to maximize their role in the wider supply chain. Understand how to …
Logistics and Supply Chain Toolkit
The Logistics and Supply Chain Toolkit provides practical tools for warehouse, inventory and transport managers and students to help them tackle the challenges of logistics and …
Digital Marketing Handbook
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. …
Effective Change Manager's Handbook
The Effective Change Manager's Handbook helps practitioners, employers and academics define and practise change management successfully and develop change management maturity …