Sökt på: Sökresultat
totalt 311 träffar

User Experience Is Brand Experience
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact …

Product Innovation Management
This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate …

Sales Excellence
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and …

New Work, Transformational and Virtual Leadership
The increasing globalization, the battle for talents, and global trends are changing the work patterns in organisations around the globe. Enterprises are working across country and …

The Road to a Modern IT Factory
IT is currently going through one of its most critical phases of transformation. IT vendors and IT service organizations are revolutionizing their production and service processes, …

Corporate Sustainability in Practice
Building better organisations, with a clear sense of purpose, is a common challenge faced by many entrepreneurs and executives in industry. A fully integrated corporate …

Integrated Business Planning
This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioner’s experience and showcasing the value gains when moving from …

Innovative China
China is trying to turn its labor, capital and resources intensive, lower added-value and export dependent growth into a sustainable innovative economy. This is changing the …

BPM - Driving Innovation in a Digital World
This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and …

Green China
China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece …

Business Model Pioneers
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model …

Balanced Growth
What is balanced growth? This book shows that the definitions and implications of the concept of balanced growth vary significantly among the different disciplines in economic …