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Effective Cost Cutting in Asia
The days of cheap raw materials and energy sources are gone. Suppliers will demand price increases due to the rising costs of energy and materials. This book describes how your …

Performance Excellence in Marketing, Sales and Pricing
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The …

Strategy in Action
How to develop best-practice strategy in a business or a multinational organization? Putting in value the strategy function and embracing a Holistic Management Strategy (HMS) …

Models and Methods for Management Science
This textbook introduces systems science as an entry point to present a basic introduction to research models and methods in management science (operation research). This textbook …

The Modern Lean Enterprise
The book addresses a modern reorientation of Lean, abandoning the classical waste dogma that brings direct efficiency gains and substituting by a way to achieving indirect …

Defining Enterprise Data and Analytics Strategy
This is the first of its kind book that describes key elements of enterprise data and analytics strategy, and prescribes a pragmatic approach to define the strategy for large …

Marketing to the Aging Population
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer …

Lean Management for Small and Medium Sized Enterprises
This book provides a step-by-step guide to implementing lean at SMEs using an approach that has been tested and fine-tuned at over a hundred organizations across India, South East …

Warranty Chain Management
This book aims to provide a systemic viewpoint for enterprise to establish the warranty chain management system. This book includes warranty management practice, reverse logistics, …

The Right Sensory Mix
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that …

Neuromarketing in Business
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings …

A Systems Thinking Decision-Making Process
This book illustrates how to access the right information for making the best decisions during turbulent times. It is written from an experienced-based perspective that is …