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User Experience Is Brand Experience
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact …
Strategic Management Control
Strategic management control differs from traditional management control in several important respects. First, it supports both strategy formulation and strategy implementation. …
People Analytics
This book is an exploration of the people analytics possibility, bringing out both theoretical frameworks and detailed practical case studies from the author's experience in …
Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG)
This book provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to the structured procedure with definitions and …
Product Innovation Management
This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate …
New Work, Transformational and Virtual Leadership
The increasing globalization, the battle for talents, and global trends are changing the work patterns in organisations around the globe. Enterprises are working across country and …
The Road to a Modern IT Factory
IT is currently going through one of its most critical phases of transformation. IT vendors and IT service organizations are revolutionizing their production and service processes, …
Corporate Sustainability in Practice
Building better organisations, with a clear sense of purpose, is a common challenge faced by many entrepreneurs and executives in industry. A fully integrated corporate …
Integrated Business Planning
This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioner’s experience and showcasing the value gains when moving from …
Innovative China
China is trying to turn its labor, capital and resources intensive, lower added-value and export dependent growth into a sustainable innovative economy. This is changing the …
BPM - Driving Innovation in a Digital World
This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and …
Green China
China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece …