Sökt på: Böcker av Hult G. Tomas M.
totalt 20 träffar
Boundary-Spanning Marketing Organization
??????Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing …
ISE International Business: Competing in the Global Marketplace
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan …
Partial Least Squares Strukturgleichungsmodellierung
Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage
LEVERAGE YOUR SUPPLY CHAIN FOR MAXIMUM PROFITDo you have a global supply chain strategy designed for the long run?About 90 percent of global demand is not fully met by local …
Second Shift: The Inside Story of the Keep GM Movement
A prescriptive guide to business, community, and government cooperation based on the successful “Keep General Motors” campaignIn 1997, General Motors prepared to pull out of …
Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting …
eBook International Business: Competing in the Global Marketplace
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan …
Study Abroad
Business educators everywhere are looking for opportunities where students can gain experiences through study or work in an international context. Study abroad offers meaningful …
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. …
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. …
Boundary-Spanning Marketing Organization
??????Now more than ever, marketing is assuming a key boundary-spanning role-a role that also redefined the composition of the marketing organization. In this Brief, the marketing …
Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting …