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Visual Communication Design
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena …
Production Design for Screen
Packed with colour film stills, exclusive pre-production artwork and behind-the-scenes production images, this landmark book celebrates the production designer’s contribution to …
Animated Performance
Animated Performance shows how a character can seemingly 'come to life' when their movements reflect the emotional or narrative context of their situation: when they start to …
Sketching for Animation
Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts. Sketching for Animation …
Fashion Sewing
Featuring easy-to-follow instructions on all the main basic and intermediate skills required to sew garments from a pattern, Fashion Sewing: Introductory Techniques is an excellent …
Motion Graphics
Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than …
Design Management
All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain …
Menswear Trends
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and …
Fashion Promotion in Practice
Fashion lives and dies by stories. Aiming to ‘tell the stories of fashion’, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary …
Designing Sustainable Communities
Innovation in planning is essential to dealing with the challenges society currently faces, from urban sprawl to climate change. In this book, Avi Friedman looks at both new and …
Data-driven Graphic Design
Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has …
Communication Design
The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it’s aimed at, what it …