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Don't Make Me Think, Revisited
Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them …
100 Things Every Designer Needs to Know About People
Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every …
Fundamentals of Game Design
Now in its third edition, the classic book on game design has been completely revised to include the latest developments in the game industry. Readers will learn all the …
Rocket Surgery Made Easy
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each …
Brand Gap, The
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this …
Design for How People Learn
Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it's not in our job descriptions. …
Brand Flip, The
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering …
Elements of User Experience, The
From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define …
Visual Toolbox, The
Simply having a certain camera or lens isn’t going to make you a better photographer. So, what will? Understanding your camera. Thinking differently. Studying photographs and …
Headshot, The
It used to be that the only people that needed professional-looking headshots were actors and models, but now thanks to Facebook, Twitter, LinkedIn, and social media in general, …
Simple and Usable Web, Mobile, and Interaction Design
In a chaotic world, we all crave simplicity. We don’t want to waste time reconfiguring our smartphones, fumbling over digital printers, or plodding through online forms while …
Functional Art, The
Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and …