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totalt 28 träffar
The Silicon Valley Model
The first edition of The Silicon Valley Model, published in 2016, addresses the need for a fundamentally new approach to managing and developing large firms with an emphasis on …
Marketing and Sales Automation
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and …
Digital Marketing in the Automotive Electronics Industry
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading …
Managing Complexity in Social Systems
This book explores how to manage complexity in a highly interconnected world. How can complexity be managed when it cannot be reduced? From organizational addiction to market …
Digital Pricing
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents …
Strategy Praxis
This book introduces a different approach to thinking about and engaging with strategy in the practice field. The insight-driven, first principles-based approach to strategising …
Resetting Human Resource Management
In times of globalization, digitalization and demographic change, the COVID-19 pandemic has shown us the fragility and complexity of the world of work. It represents the peak of a …
The Researcher Entrepreneur
Discover a transformative book that equips aspiring 'researcher entrepreneurs' with invaluable strategies to avoid common start-up mistakes. Unveiling a fresh perspective, it …
Lean Management, Kaizen, Kata and Keiretsu
This book provides a holistic and practical approach to Japanese concepts of lean management throughout the business value chain. It explains principles like Kaizen, Kata or …
Virtual and Innovative Quality Management Across the Value Chain
This book provides professionals and academics with a holistic and practical approach to virtual and innovative quality management (QM) throughout the business value chain. It …
From Industry 4.0 to Quality 4.0
This book describes the development of quality over various stages, from product inspection, through quality control to the present ISO 9000 systems. It also highlights the …
Revenue Management in the Lodging Industry
This book provides an end-to-end view of revenue management in the hospitality industry. The book highlights the origins of hotel reservations systems and revenue management, …